Setting up GTM Analytics Tag to send Potions Events

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The goal is to configure GTM so it will send Analytics events based on the Potions Events pushed in the DataLayer

Create a new trigger named Potions - potions

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Tick “Use regex matching”

Create all the following variables

Create a new tag named Potions - Event GA4 - potions

Create and add all the following event parameters with the previously created variables :

Where each variable is defined this way

Helpful?